NPS Calculator
Calculate your Net Promoter Score by entering percentages of promoters and detractors below.
NPS Calculator – Measure Net Promoter Score for Customer Loyalty:
Customer satisfaction and loyalty are critical for long-term business success. One of the most reliable metrics to measure this is Net Promoter Score (NPS). Our free NPS Calculator is a powerful digital marketing calculator that helps you quickly calculate customer loyalty and brand advocacy.
What is NPS (Net Promoter Score)?
NPS is a customer satisfaction metric that shows how likely your customers are to recommend your brand to others. It divides customers into three groups:
Promoters (score 9–10): Loyal enthusiasts who will promote your brand.
Passives (score 7–8): Neutral customers who are satisfied but not loyal advocates.
Detractors (score 0–6): Unhappy customers who may harm your brand reputation.
Formula:
NPS = % Promoters – % Detractors.
Why NPS is Important in Digital Marketing?
Predicts customer retention
Measures brand loyalty- Identifies growth potential
- Provides insights for customer experience
- Simple yet effective metric used globally
High NPS means your customers love your brand and are willing to recommend it.
How to Use Our NPS Calculator?
Collect customer survey data (0–10 rating).
Count the percentage of Promoters and Detractors.
Enter the values into our NPS Calculator.
Get your Net Promoter Score instantly.
Example NPS Calculation:
Total Responses = 100
Promoters = 60 (60%)
Detractors = 20 (20%)
NPS = 60% – 20% = 40
This means the brand has a good level of customer loyalty.
NPS Score Ranges:
Above 70: World-class loyalty
50–69: Excellent
0–49: Needs improvement
Below 0: Critical, customers are unhappy.
Benefits of Tracking NPS:
Helps optimize customer experience
Improves retention and repeat purchases
Identifies weaknesses in service or product
Guides marketing and referral strategies
How to Improve NPS:
Collect and analyze customer feedback.
Resolve common complaints quickly.
Reward promoters with loyalty programs.
Engage passives with personalized offers.
Reduce detractors by improving service quality.
NPS vs CSAT vs CES:
NPS (Net Promoter Score): Measures loyalty.
CSAT (Customer Satisfaction Score): Measures satisfaction with a product/service.
CES (Customer Effort Score): Measures how easy it is to use a product/service.
NPS is best for long-term growth insights.
Industry Benchmarks for NPS:
Technology: 30–50
Retail: 50–60
SaaS: 40–50
Finance: 30–40
Hospitality: 60–70
Compare your business with these averages using our NPS Calculator.
Conclusion:
The NPS Calculator is an essential digital marketing calculator for businesses that value customer loyalty and satisfaction. By measuring Net Promoter Score, you can:
Track loyalty over time
Improve customer experience
Benchmark against industry standards
Drive growth through referrals
Use our free NPS Calculator today and explore related tools like ROI Calculator, Conversion Rate Calculator, and CLV Calculator to build a complete marketing strategy.
What is a good NPS score?
Anything above 50 is considered excellent, above 70 is world-class
How often should I measure NPS?
Quarterly or after major product/service changes
Can NPS predict growth?
Yes, brands with higher NPS grow faster through referrals
Is NPS relevant for small businesses?
Absolutely, even startups can use NPS to track loyalty