Email Click Rate Calculator
Measure your Email Click Rate by entering the total clicks and delivered emails below.
Email Click Rate Calculator – Measure Email Engagement and CTR:
Email marketing is one of the most profitable channels for digital marketers. But while open rates show whether people are interested in your subject lines, the real success lies in whether they click on links inside the email. That’s where Email Click Rate (also called Email CTR) comes in.
Our free Email Click Rate Calculator is a simple yet powerful digital marketing calculator that allows you to instantly calculate the percentage of recipients who clicked your links compared to the total delivered emails.
What is Email Click Rate?
Email Click Rate (CTR) is the percentage of email recipients who clicked at least one link inside your email campaign.
Formula:
Email Click Rate (%) = (Email Clicks ÷ Emails Delivered) × 100
Example:
Emails Delivered = 10,000
Link Clicks = 800
Email Click Rate = (800 ÷ 10,000) × 100 = 8%
Why Email Click Rate Matters?
Measures Engagement – Shows if your email content drives action.
Indicates Campaign Quality – High CTR = relevant content.
Improves ROI – Clicks lead to conversions and sales.
Tracks Funnel Success – Bridges gap between open rates and conversions.
Compares Campaigns – Helps A/B test subject lines, CTAs, and designs.
How to Use Our Email Click Rate Calculator?
Enter the number of emails delivered.
Enter the total clicks inside the email.
Click Calculate.
Instantly see your Email Click Rate percentage.
This digital marketing calculator works for newsletters, promotional emails, drip campaigns, and eCommerce emails
Example Calculations:
Example 1: Newsletter Campaign
Delivered: 20,000
Clicks: 1,200
CTR = 6%
Example 2: Product Launch
Delivered: 50,000
Clicks: 4,500
CTR = 9%
Example 3: B2B Outreach
Delivered: 5,000
Clicks: 400
CTR = 8%
Email Click Rate Benchmarks:
Average benchmarks by industry (according to email studies):
Retail & eCommerce: 2–3%
B2B: 3–5%
Agencies: 4–6%
SaaS: 5–7%
Non-profits: 4–7%
Using our Email Click Rate Calculator, you can measure your performance against industry average.
Factors That Affect Email Click Rate:
Content Relevance – Engaging and valuable offers increase clicks.
Call-to-Action (CTA) – Clear CTAs improve CTR.
Design & Layout – Mobile-friendly, simple designs work best.
Audience Segmentation – Targeted lists = better engagement.
Timing & Frequency – Sending too often reduces interest.
How to Improve Email Click Rate?
Add multiple CTAs within the email.
Use buttons instead of plain links.
Personalize offers and copy.
Keep content short and actionable.
Use urgency and scarcity (“Limited Offer”, “Last Chance”).
Segment lists by interest/behavior.
A/B test subject lines and CTAs
Common Mistakes to Avoid:
Stuffing too many links.
Sending generic messages to all subscribers.- Ignoring mobile optimization.
- Using misleading subject lines.
- Focusing only on open rate and ignoring CTR.
Conclusion:
The Email Click Rate Calculator is an essential digital marketing calculator that shows how effectively your emails drive action. By calculating CTR, you can:
Improve content quality
Optimize design and CTAs
Increase conversions and ROI
Benchmark against industry standards
Use our free Email Click Rate Calculator today to track performance, and explore related tools like Email Open Rate Calculator, CTR Calculator, and ROI Calculator for complete marketing insights.
What is a good email click rate?
Industry average is 2–5%, while anything above 7–10% is excellent
What is difference between email open rate and email click rate?
Open rate shows who viewed the email; click rate shows who engaged by clicking
Should i track unique clicks or total clicks?
Unique clicks are better for accurate engagement tracking
Do visuals help increase CTR?
Yes, engaging visuals and clear CTAs often boost clicks
Can automation improve email click rate?
Yes, triggered personalized emails often perform better