CPM Calculator
Measure your Cost Per Mille (1000 impressions) by entering cost and impressions below.
CPM Video Calculator – Measure Cost Per Thousand Views:
In the world of digital marketing, video has become the king of content. From YouTube ads to TikTok promotions and Facebook video campaigns, brands are spending billions on video marketing. To measure the cost efficiency of these campaigns, marketers use CPM (Cost Per Mille).
Our free CPM Video Calculator is a powerful digital marketing calculator that helps advertisers calculate the cost per thousand video views instantly. Whether you are running ads or analyzing organic campaigns, this tool gives you the insights you need to optimize spending.
What is CPM in Video Advertising?
CPM (Cost Per Mille) refers to the cost of reaching 1,000 viewers with a video ad.
Formula:
CPM = (Ad Spend ÷ Impressions or Views) × 1000
Example:
Spend = $500
Views = 100,000
CPM = ($500 ÷ 100,000) × 1000 = $5
Why CPM Matters in Video Marketing?
Measures ad cost efficiency
Helps compare campaigns across platforms- Essential for budgeting and scaling campaigns
- Shows ROI of video advertising
- Used for both paid and organic performance tracking
High CPM means your ads are expensive per view, while lower CPM indicates efficient reach
How to Use Our CPM Video Calculator?
Enter your total spend (budget).
Enter your video views or impressions.
Click Calculate.
Instantly see your CPM value.
This digital marketing calculator works for YouTube, TikTok, Instagram, Facebook, and LinkedIn campaigns.
Example CPM Calculations:
Example 1: YouTube Ad
Spend = $2,000
Views = 500,000
CPM = $4
Example 2: TikTok Promotion
Spend = $1,000
Views = 100,000
CPM = $10
Example 3: Facebook Video Campaign
Spend = $5,000
Views = 1,000,000
CPM = $5
Average CPM Benchmarks by Platform:
YouTube Ads: $4–$10
TikTok Ads: $5–$12
Facebook Video Ads: $5–$8
Instagram Reels Ads: $6–$12
LinkedIn Video Ads: $20–$30
Our CPM Video Calculator helps you compare these benchmarks with your campaigns.
CPM vs. CPC vs. CPV:
CPM: Cost per 1,000 views/impressions.
CPC: Cost per click.
CPV: Cost per individual video view.
Each metric provides unique insights, but CPM is best for measuring reach and awareness.
Factors That Influence CPM:
Target Audience – Narrow targeting often increases CPM.
Geography – Ads in the US/UK cost more than developing countries.
Industry – Finance and SaaS often pay higher CPMs.
Ad Placement – Pre-roll vs. mid-roll ads affect CPM.
Competition – High demand raises CPM during peak seasons.
Best Practices to Lower CPM:
Optimize targeting to avoid wasted impressions.
Improve video quality and relevance.
Test shorter vs. longer ads.
Experiment with multiple creatives.
Run retargeting campaigns.
Common Mistakes in CPM Analysis:
Confusing CPM with CPC.- Ignoring view duration in video campaigns.
- Only tracking CPM without CTR or conversions.
- Overspending on poorly targeted ads
Conclusion:
The CPM Video Calculator is an essential digital marketing calculator for advertisers and creators. By calculating CPM, you can:
Measure ad cost efficiency
Compare platforms
Improve ROI
Optimize campaign targeting
Use our free CPM Video Calculator today to track cost per thousand views, and explore other tools like CTR Calculator, ROI Calculator, and Engagement Rate Calculator to maximize digital marketing performance
What is a good CPM for video ads?
Generally $5–$10 is considered healthy, but it varies by industry and platform.
Does a lower CPM mean better performance?
Not always. A low CPM with low engagement is less valuable than a higher CPM with strong engagement.
Can CPM vary by season?
Yes, CPM is the standard for reach and awareness goals.
Is CPM relevant for organic videos?
Yes, CPM is also used in TV, radio, and print media.